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Customer Experience Management

Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
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White Paper Published By: Radius     Published Date: Jul 24, 2017
We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model. In this eBook, we’ll help you do exactly that.
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radius, omnichannel, customer data, unified customer, b2b marketing
    
Radius
White Paper Published By: Radius     Published Date: Jul 24, 2017
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.
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radius, sales op, marketing op, revenue growth, marketing operations
    
Radius
White Paper Published By: Coupa Software Inc.     Published Date: May 30, 2017
Whether you’re looking to make your first eProcurement purchase or expanding technology usage across the full range of spend management process, the Forrester Wave: eProcurement Report identifies leading eProcurement solutions.
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coupa, eprocurement, ecommerce, finance management, epayment
    
Coupa Software Inc.
White Paper Published By: LogMeIn     Published Date: May 25, 2017
7 plays you need to make to take your customer engagement strategy to the next level. Get ready to score big.
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boldchat, logmein, customer service, customer engagement, customer experience
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: May 25, 2017
Nearly 2/3 of your customers are reaching out for support through mobile websites. Give them a mobile experience that will keep them coming back for more.
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boldchat, logmein, mobile customer experience, mobile customers, customer service
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: May 25, 2017
This eBook shares five tips to take your customer engagement strategy to the next level.
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logmein, boldchat, online customers, customer feedback, customer service
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Mar 06, 2017
Millennials and other digitally fluent consumers not only are comfortable using multiple devices, social media, messaging platforms, and mobile apps, they expect their interactions to cross seamlessly – often in real time – from one device or platform to another.
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logmein, customer service, customer engagement, user friendly, online shopper
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Mar 06, 2017
Failure to provide today’s digital consumers with seamless interactions across communications channels and platforms in a fast-evolving marketplace can do serious damage to an enterprise through lost sales, poor reviews on social media, customer churn, and excessive turnover of disgruntled agents.
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logmein, omni channel, customer loyalty, customer support agent, market research
    
LogMeIn
White Paper Published By: ASG Software Solutions     Published Date: May 12, 2010
For many organizations, managing and delivering the knowledge contained within documents is difficult or impossible due to technological disparity. Conventional approaches to knowledge management work within the constraints of disparate platforms, applications, and output devices, and fail to address technological disparity.
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asg, cypress, managing delivery, knowledge management, document management
    
ASG Software Solutions
White Paper Published By: Attivio     Published Date: Apr 07, 2010
The wealth and volume of content and data, including new applications and data sources, cloud computing, SaaS, email, SharePoint and public content, have made information integration more important than ever.
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attivio, unified information access, voc, voice of the customer, customer service
    
Attivio
White Paper Published By: HERE Technologies     Published Date: May 02, 2017
This Whitepaper reveals how location services deployed on-premises or in a hybrid cloud can address the needs of enterprises in multiple sectors, helping to improve customer experiences and protect valuable assets.
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location services, cloud, cloud computing, hybrid cloud, customer experience
    
HERE Technologies
White Paper Published By: Inc.     Published Date: Feb 20, 2017
Learn from five inspiring entrepreneurs as they share their experiences growing their companies. From selling coffee to coding to world travel, they blazed different paths. Now they offer real-world, everyday advice that can make a difference.
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salesforce, small business, customer service, business growth, customer data
    
Inc.
White Paper Published By: Microsoft     Published Date: Jan 10, 2017
Field service management teams want to keep costs down, while improving their customer service relationships. Learn how Microsoft makes it happen.
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microsoft, internet of things, iot, field service management, mobile workers
    
Microsoft
White Paper Published By: Oracle     Published Date: Jan 09, 2017
This report explores how millennials want to use technology.
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hospitality, hotels, customer experience, hotel management, business management
    
Oracle
White Paper Published By: Oracle     Published Date: Jan 09, 2017
Udostepniajac wnioski z badan restauratorom z calego swiata, dzial Oracle Hospitality dazy do wykazania, ze zarzadzanie kadrami i zaopatrzeniem oraz zapobieganie stratom sa globalnymi wyzwaniami, które mozna pokonac poprzez uczynienie technologii kontroli kosztów fundamentem dzialalnosci.
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hospitality, hotels, hotel management, millennials, customer experience
    
Oracle
White Paper Published By: Oracle     Published Date: Jan 09, 2017
The ubiquitous nature of mobile devices can seemingly diminish their value, making them a commodity to be taken for granted. But their true power hasn’t begun to be tapped — especially by hoteliers.
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mobility, mobile devices, hospitality, hotels, customer experience
    
Oracle
White Paper Published By: Microsoft     Published Date: Jan 05, 2017
Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-of-mind.
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microsoft, customer service, customer engagement, digital sales, lead nurturing
    
Microsoft
White Paper Published By: D+H     Published Date: Dec 12, 2016
Here are five things your bank can implement to exceed customer expectations and one-up your competition.
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customer service, online banking, customer experience, financial services, credit unions
    
D+H
White Paper Published By: IBM     Published Date: Nov 15, 2016
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.
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ibm, watson, commerce, watson content hub, digital experience
    
IBM
White Paper Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
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programmatic, digital advertising, audience data, adtech buying, marketing automation
    
Dun & Bradstreet
Free Offer Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
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programmatic, digital advertising, b2b marketing, marketing data, marketing automation
    
Dun & Bradstreet
White Paper Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
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digital marketing, b2b marketing, programmatic, customer data, marketing intelligence
    
Dun & Bradstreet
White Paper Published By: JBoss Developer     Published Date: Oct 21, 2016
Digital transformation (DX) is the continuous process by which enterprises adapt to or drive disruptive change by leveraging digital competencies, such as harnessing sensor data or using location, customer profile, and a mobile app to make shopping recommendations. DX reshapes the organization's culture where required; leverages existing processes, systems, and assets; and creates net-new digital capabilities as needed. With DX, there is the need to embrace new business models and new architectures and technologies that will help an enterprise with customer-facing innovation as well as transition existing systems, processes, organization structure, and relationships to support the transformation.
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api, market intelligence, advisory services, digital transformation, data
    
JBoss Developer
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Of course customers want great content, but understanding what defines great isn’t so easy. Adobe surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
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content, content management, customer experience, customer interaction, customer interaction service
    
Adobe
White Paper Published By: IBM     Published Date: Aug 25, 2016
Today’s leading enterprises are undergoing a digital transformation. They are diving into the API economy, in which businesses provide services—and the services of partners—when and where customers want them.
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ibm, api, microservices, information management, saas
    
IBM
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