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Direct Mail/Marketing

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White Paper Published By: TargetMarketing     Published Date: Jun 04, 2010
You'll find in this complimentary report from Target Marketing, a breakdown of key segmentation areas, fundamental questions to ask to formulate effective segmentation plans, a six-step road map to a comprehensive segmentation process, three segmentation pitfalls to avoid, and more.
Tags : 
napco, target marketing, customer segmentation, data management/analytics, direct mail/marketing
    
TargetMarketing
White Paper Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
Tags : 
lssidata, data, direct marketers, marketing, super consumers
    
LSSiDATA
White Paper Published By: Boomtrain     Published Date: Mar 29, 2016
Learn how to get more value out of your traffic by turning nameless visitors into loyal, engaged subscribers.
Tags : 
audience development, user engagement, audience engagement, audience retention, user retention
    
Boomtrain
Webinar Published By: Boomtrain     Published Date: Mar 29, 2016
CBSi's VP of Product and Thrillist's VP of Technology discuss their strategies for boosting engagement and driving reader loyalty.
Tags : 
audience development, user engagement, audience engagement, audience retention, user retention
    
Boomtrain
White Paper Published By: Samsung     Published Date: Feb 03, 2016
Delaware North Sportservice provides food concessions to fans at U.S. Cellular Field, home of the Chicago White Sox baseball team. Delaware North operates 20,000 square feet of food service areas that feed up to 40,000 hungry fans per game. The company needed to replace old light box menu boards with cost-effective digital displays to improve promotion of food items and drive visitor traffic to the Chicago Sports Depot retail store.
Tags : 
samsung, displays, tech, digital, brand
    
Samsung
White Paper Published By: Samsung     Published Date: Feb 03, 2016
Maverik is a regional convenience store chain that operates more than 270 convenience stores with a brand identity and décor theme around adventure, sports, and the outdoors. Maverik needed a digital signage program to reinforce the brand, drive foot traffic from the pump stations into the store, and promote food purchases.
Tags : 
samsung, display, retail, maverik, digital
    
Samsung
White Paper Published By: Samsung     Published Date: Feb 03, 2016
How New Outdoor Display Tech Is Changing How Businesses Communicate
Tags : 
samsung, display, digital, tech, outdoor display
    
Samsung
White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : 
linkedin, lead generation, brand awareness, marketing strategy, sales pipeline
    
TheMarketingScope
White Paper Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : 
local marketing automation, lma, marketing tools, seo, landing pages
    
Sponsored by Brandify and YP and SIM Partners
White Paper Published By: QuickPivot     Published Date: Aug 26, 2015
Direct mail creates opportunities that old time direct marketers never imagined.
Tags : 
direct mail, infrastructure, data, response rate, crm solutions/software
    
QuickPivot
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : 
brand tactics, branding, consumer mobility, customer experience management, digital marketing
    
Adobe
White Paper Published By: Wyng     Published Date: Jul 23, 2015
Drive more sales.
Tags : 
marketing, database, software, platform, user-generated content
    
Wyng
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
Tags : 
email marketing, consumer engagement, cross-channel analytics, roi, email programs
    
Adobe
White Paper Published By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
Tags : 
content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
Webinar Published By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. It’s time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
Tags : 
email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email
    
Movable Ink
White Paper Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
Tags : 
oracle, forrester, brand management, digital marketing, marketing automation
    
Oracle
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
Tags : 
email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 03, 2015
This guide aims to help transform your email marketing strategy into a money-making machine.
Tags : 
email marketing strategy, consumer responses to email, personalized and relevant emails, new trends for email marketing, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Tags : 
adobe, digital, marketing, analytics, benchmarks
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : 
adobe, marketing, digital, multi, channel
    
Adobe
White Paper Published By: Teradata     Published Date: Mar 10, 2014
How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.
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teradata, data-driven marketing, rise of big data, big data myth, global perspective
    
Teradata
White Paper Published By: Teradata     Published Date: Mar 10, 2014
A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.
Tags : 
teradata, customer view, data-driven marketing, loyalty, customer satisfaction
    
Teradata
White Paper Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
Tags : 
appia, mobile marketing, mobile targeting, localization, tracking
    
appia
Case Study Published By: Mimecast     Published Date: Oct 17, 2013
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) global enterprises may realize by using Mimecast’s Unified Email Management (UEM) solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the full Mimecast UEM service on their organizations. Mimecast UEM is a suite of email security, archiving, and continuity services, which can also be purchased separately if required.
Tags : 
mimecast, forrester research, unified email management, uem, economic impact
    
Mimecast
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