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Branding

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White Paper Published By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
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crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs, emerging marketing
    
CrowdTwist
White Paper Published By: StoryDesk     Published Date: Aug 17, 2011
Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.
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ipad, sales tool, apple ipad, ipads, presentation
    
StoryDesk
White Paper Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda
    
QuantumMethod
White Paper Published By: Adobe     Published Date: Nov 16, 2016
The perfect stock image pulls triple duty for creative teams. That means it doesnít just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines. Read Finding the Perfect Image, and learn how the right stock service can help you: - Spend less time on processes and more time on creating experiences - Keep pace with every channel, including social media - Scale creative production to meet the demands of enterprise
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adobe, stock, stock image, creative, design
    
Adobe
White Paper Published By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
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cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
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cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
Tags : 
cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
Tags : 
cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 14, 2016
This whitepaper explores everything a food and beverage executive needs to know about cloud technology and how it can help your business
Tags : 
cloud, cloud computing, the importance of cloud, cloud for food and beverage operators, food and beverage industry
    
Oracle
White Paper Published By: Cision     Published Date: Jul 08, 2016
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cisionís Media Research Team, Cisionís State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile
    
Cision
White Paper Published By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi
    
Cision
White Paper Published By: Tapinfluence     Published Date: Jun 07, 2016
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
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content management, content delivery, best practices, performance management, reach
    
Tapinfluence
White Paper Published By: Cision     Published Date: May 02, 2016
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices. Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cisionís Media Research Team, Cisionís State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
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cision, public relations, media, social, mobile
    
Cision
White Paper Published By: Cision     Published Date: May 02, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
Tags : 
cision, public relations, roi, brand awareness, pr roi
    
Cision
White Paper Published By: Adobe     Published Date: Apr 22, 2016
This guide is intended for creative marketing and business leaders who recognise that the current technologies and processes that support marketing cannot scale with the demand for dynamically relevant, personalised brand experiences. DAM is about more than storage. Itís a strategic enabler of digital transformation.
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marketing, return of investment, roi, digital marketing, online marketing
    
Adobe
White Paper Published By: Cherwell Software     Published Date: Apr 07, 2016
B/E Aerospace is the worldwide leading manufacturer of aircraft passenger cabin interior products and the leading global distributor of aerospace fasteners for commercial, business jet, and military markets. The company has leading worldwide market shares in all major product lines and serves virtually all of the worldís airlines, aircraft manufacturers, and leasing companies through its direct global sales and customer support organizations. Headquartered in Wellington, Florida, B/E Aerospace has grown to nearly 12,000 employees and 220 sites around the world and a true follow-the-sun model for global customer support.
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best practices, customer support, business intelligence, business optimization, business management
    
Cherwell Software
White Paper Published By: Relevance     Published Date: Mar 03, 2016
Guthy | Renker required a partner thatcould quickly understand the position of the Proactiv brand within the current competitive landscape of the beauty industry and create a roadmap for rapid growth.
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relevance, organic revenue, brand positioning, competitive landscape, growth
    
Relevance
White Paper Published By: Samsung     Published Date: Feb 03, 2016
Delaware North Sportservice provides food concessions to fans at U.S. Cellular Field, home of the Chicago White Sox baseball team. Delaware North operates 20,000 square feet of food service areas that feed up to 40,000 hungry fans per game. The company needed to replace old light box menu boards with cost-effective digital displays to improve promotion of food items and drive visitor traffic to the Chicago Sports Depot retail store.
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samsung, displays, tech, digital, brand
    
Samsung
White Paper Published By: Samsung     Published Date: Feb 03, 2016
When Smart Displays Meet Smart Things, The Result Is Smart Content
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samsung, displays, brand, tech, digital
    
Samsung
White Paper Published By: Samsung     Published Date: Feb 03, 2016
Samsungís OM and OH Series outdoor signage solutions help QSRs communicate clearly.
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samsung, tech, outdoor, displays, brand
    
Samsung
White Paper Published By: Samsung     Published Date: Feb 03, 2016
Maverik is a regional convenience store chain that operates more than 270 convenience stores with a brand identity and dťcor theme around adventure, sports, and the outdoors. Maverik needed a digital signage program to reinforce the brand, drive foot traffic from the pump stations into the store, and promote food purchases.
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samsung, display, retail, maverik, digital
    
Samsung
White Paper Published By: Samsung     Published Date: Feb 03, 2016
How New Outdoor Display Tech Is Changing How Businesses Communicate
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samsung, display, digital, tech, outdoor display
    
Samsung
White Paper Published By: IBM     Published Date: Feb 02, 2016
Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, weíll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.
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ibm, energy, analytics, utility, customer experience
    
IBM
White Paper Published By: IBM     Published Date: Feb 02, 2016
Read this whitepaper published by Heavy Reading and sponsored by IBM to look at why network service quality matters to customer loyalty and CSP attitudes to improve it and discover how CSPs can correlate customer loyalty indicators like Net Promoter Scores with network and service quality metrics to help drive better business and operational performance
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ibm, telecom, analytics, customer management, customer loyalty
    
IBM
White Paper Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
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wayin, social media marketing, real time marketing, branding, consumers
    
Wayin
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