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Internet Marketing

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White Paper Published By: CrowdTwist     Published Date: Jun 30, 2016
Learn 20 key characteristics to include in a loyalty program that customers will love and keep them coming back for more.
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loyalty, acquisition, branding, consumers, strategy
    
CrowdTwist
White Paper Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
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loyalty, advocacy, fans, superfans, loyalty
    
CrowdTwist
White Paper Published By: CrowdTwist     Published Date: Apr 18, 2016
Retaining customers in a loyalty program requires deep insights and proper incentives to demonstrate your knowledge about consumers and their value to your brand. This whitepaper offers key strategies to help you keep the customers you have.
Tags : 
retention, customer, loyalty, strategy, consumers
    
CrowdTwist
White Paper Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
Tags : 
multi channels, loyalty, acquisition, branding, consumers
    
CrowdTwist
White Paper Published By: StoryDesk     Published Date: Aug 17, 2011
Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.
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ipad, sales tool, apple ipad, ipads, presentation
    
StoryDesk
White Paper Published By: Advertise.com     Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
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advertise.com, sales, boost, remarketing, analytics
    
Advertise.com
Case Study Published By: Cotendo     Published Date: Sep 01, 2010
The company wanted a high-performing CDN partner that understood and supported AdBrite's vision and provided the same transparency in its services.
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cotendo, case study, adbrite, high-speed ad delivery, cdn
    
Cotendo
White Paper Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization
    
Mindfire
Webinar Published By: Genius Inc     Published Date: Apr 28, 2010
This event will give you what you need to: •Evaluate your social media needs •Set the ground rules for your organization •Establish Goals •Match response and engagement to buyer interest •Measure Success •Get started and be successful with Social Marketing
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genius, webinar, social marketing, social media, networking
    
Genius Inc
White Paper Published By: Genius Inc     Published Date: Apr 07, 2010
It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.
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genius, sales, b2b marketing, sales results, lead generation
    
Genius Inc
White Paper Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
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b2b, btob, demand generation, demand gen, genius
    
Genius Inc
White Paper Published By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
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marketing automation, b2b, sales, genius, b2b
    
Genius Inc
White Paper Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics
    
Sitecore
White Paper Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics
    
Sitecore
White Paper Published By: Neolane, Inc.     Published Date: Jun 03, 2009
Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!
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enterprise marketing software, neolane, economy, investments, cost cutting
    
Neolane, Inc.
White Paper Published By: Genius Inc     Published Date: Mar 24, 2009
This must-read for B2B marketers will help you Improve Lead Generation and Clean Up Your Pipeline. Generate Better Leads For Better Sales Results.
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genius, sales, b2b marketing, sales results, lead generation
    
Genius Inc
White Paper Published By: Neolane, Inc.     Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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cmo, neolane, enterprise marketing software, return on investment, roi
    
Neolane, Inc.
White Paper Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics
    
Sitecore
White Paper Published By: Pitney Bowes     Published Date: Dec 11, 2008
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
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pitney bowes, co-op marketing tools, trade marketing, program controls, marketing funds management
    
Pitney Bowes
White Paper Published By: Arm Treasure Data     Published Date: Oct 17, 2018
What does it take to succeed in today’s hypercompetitive and hyperconnected digital economy? Keep reading to find out.
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arm treasure data, treasure data, customer data, data insights, customer intelligence
    
Arm Treasure Data
White Paper Published By: LogMeIn     Published Date: May 18, 2018
This free guide need examines three seismic forces rocking the customer engagement landscape.
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logmein, boldchat, customer engagement, customer interaction, self service consumers
    
LogMeIn
Free Offer Published By: MaritzCX     Published Date: Feb 02, 2018
This e-book presents results alongside an argument that action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
Tags : 
martizcx, customer service, customer intelligence, monitoring, best practices
    
MaritzCX
White Paper Published By: Radius     Published Date: Jul 24, 2017
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops organization.
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radius, sales op, marketing op, revenue growth, marketing operations
    
Radius
White Paper Published By: Radius     Published Date: Jul 24, 2017
We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model. In this eBook, we’ll help you do exactly that.
Tags : 
radius, omnichannel, customer data, unified customer, b2b marketing
    
Radius
Webinar Published By: Mitel     Published Date: Mar 30, 2017
Step behind the scenes in this exclusive one on one interview as Daryl Reva, Mitel VP Cloud Marketing discusses mobility, contact center and cloud with Ray Chan, Director of Information Technology for the San Diego Padres. Hear how changing customer expectations, employee mobility and the rigors of hosting the 87th annual MLB All-Star Game inspired a major technology overhaul, including: A move to the Cloud Technology integrations in the contact center UCC and team collaboration applications
Tags : 
cloud, technology integration, marketing, mobility, productivity
    
Mitel
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Sub-Categories: Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing

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