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Traditional Agencies

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White Paper Published By: Globality     Published Date: Apr 05, 2018
Marketers have to look beyond an agency of record to find external partners with specialised capabilities that can help deliver value to their company. However, finding and vetting these new kinds of partners are significant challenges.
Tags : 
globality, marketing, marketing consultant, marketing agencies, ad agencie
    
Globality
White Paper Published By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
Tags : 
oracle, commerce, empowerment, customer, e-commerce
    
Oracle
White Paper Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel
    
Adobe
White Paper Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
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social intelligence, agency pitch, analytics, campaign roi, social media
    
Crimson Hexagon
Case Study Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Understand the impact of social media in Born Sinner vs Yeezus on same day album release.
Tags : 
wom, word of mouth, social media conversation, online conversation, earned media
    
Crimson Hexagon
White Paper Published By: Jive     Published Date: Mar 14, 2013
3 secrets behind aligning employees to company strategy
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jive, jive software, strategic alignment, social software, traditional agencies
    
Jive
Webinar Published By: Oracle     Published Date: Dec 07, 2012
Oracle Fusion Free Live Webinar
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oracle, crm, free webinar, cloud service, oracle fusion
    
Oracle
Case Study Published By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension
    
Bluekai
Software Download Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
Tags : 
acudeo, adwords, beet tv, bright cove, buy video ad
    
VIDEOHUB
White Paper Published By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
Tags : 
restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates
    
Zuberance
White Paper Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.
Tags : 
healthcare marketing, health care marketing, health insurance marketing, medicare marketing, health care marketing ideas
    
Hacker Group, Inc.
White Paper Published By: NetShelter - YouSendIt     Published Date: Dec 14, 2011
Read this white paper to learn why implementing a secure email attachment management solution can help you enhance security and productivity.
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email attachments, online file sharing, ftp replacement, send large files, secure file transfer
    
NetShelter - YouSendIt
White Paper Published By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
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digital marketing, digital, marketing, google analytics, metrics
    
Google
White Paper Published By: Marketo     Published Date: Nov 04, 2011
Marketo has created a sample RFP consisting entirely of actual questions from real RFPs submitted to Marketo. Learn the 12 key areas for marketing automation success and ensure you make the right choice today!
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marketo, marketing, marketing automation, proposal, rfp
    
Marketo
White Paper Published By: Limelight Networks     Published Date: Nov 02, 2011
Learn how to turn content assets into online consumer engagement and higher web conversions.
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content assets, content marketing, engagement, web conversion, limeilght
    
Limelight Networks
White Paper Published By: Solvate     Published Date: Oct 21, 2011
Creative teams are finding themselves understaffed and overwhelmed: too much work, too many deadlines, everything is a top priority, and not enough people to handle the workload. Many companies do not want to commit to hiring full-time staff at a time of uncertainty. One solution is source creative work by hiring on-demand talent online! Learn about the solutions that are best for you, and the ones to avoid.
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freelancers, hiring online, crowdsourcing, outsourcing, odesk
    
Solvate
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: Villamation     Published Date: Jun 07, 2011
A practical alternative to the traditional method of querying a database over the Internet.
Tags : 
search, search portals, xml, javascript, web developer
    
Villamation
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : 
benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
White Paper Published By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
Tags : 
data analysis, marketing spend, rfm, customer behavior, transaction analysis
    
Anthem Marketing Solutions
White Paper Published By: Upshot     Published Date: Jan 05, 2011
Chicago-based marketing agency, Upshot, has identified the most relevant and actionable consumer and marketing trends for 2011.
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marketing trends, consumer trends, retail trends, traditional agencies, interactive marketing
    
Upshot
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
White Paper Published By: Extreme Reach     Published Date: Nov 04, 2010
The purpose of this report is to provide specific HD adoption details, by advertisers and broadcasters to help inform advertising practices.
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hdtv, advertising distribution, hd usage, ad delivery, interactive/pr agencies
    
Extreme Reach
White Paper Published By: NWSEM     Published Date: Oct 27, 2010
Here are 12 things to think about to make sure your analytics program is on track from the first kick-off.
Tags : 
agenicies, google analytics, analytics, integration, performance
    
NWSEM
White Paper Published By: SAS     Published Date: Sep 15, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
Tags : 
sas, social media metrics, descriptive statistics, social network analysis, text analytics
    
SAS
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