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Customer Experience/Engagement

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White Paper Published By: Aberdeen Group     Published Date: Sep 25, 2012
The report will show how Best-in-Class organizations are prioritizing their social spend to improve personalization and brand compliance.
Tags : 
retail, aberdeen, omni-channel, social, social marketing
    
Aberdeen Group
White Paper Published By: Act-On     Published Date: Oct 14, 2015
In the end, you’ll have an inbound marketing program in place that helps you build relationships and ultimately get new customers.
Tags : 
marketing program, customer relationship, strategy, retention, content
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 14, 2015
Modern B2B organizations clearly understand the merits of sales and marketing alignment.
Tags : 
sales, marketing, revenue, alignment, customer experience/engagement
    
Act-On
White Paper Published By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
Tags : 
social media, best practices, b2b, marketing, audit
    
Act-On
White Paper Published By: Act-On     Published Date: Apr 20, 2015
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
Tags : 
act-on, marketing, automation, crm, lead generation
    
Act-On
Webinar Published By: Acxiom Corporation     Published Date: Jun 20, 2014
Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.
Tags : 
acxiom, forrester research, privacy, personalization, personal information
    
Acxiom Corporation
White Paper Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
Tags : 
acxiom, marketing, measurement, banner ads, display advertising
    
Acxiom Corporation
White Paper Published By: Adobe     Published Date: Mar 03, 2017
Once again, we joined forces with Econsultancy to understand the current state of digital marketing and to offer you the latest digital trends. We compiled the results from more than 14,000 marketers who responded and are sharing the insights in the Digital Trends 2017 report. Read the report to learn: What challenges and opportunities marketers see in 2017 Where marketers will be focusing their efforts this year How marketers are looking beyond marketing to create outstanding customer experiences Simply fill out the form to download the report.
Tags : 
adobe digital report, digital trend 2017, marketing opportunities, marketing challenges, customer experience
    
Adobe
White Paper Published By: Adobe     Published Date: Mar 03, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and refine customer experiences • Three steps to deliver great digital experiences on all devices • The roles of personalization, analytics, and asset management
Tags : 
customer experience, modern digital foundation, digital experience, asset management, web analytics
    
Adobe
White Paper Published By: Adobe     Published Date: Mar 03, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
Tags : 
integrated marketing, online and offline integration, adobe integration guide, seamless experience, data integration
    
Adobe
White Paper Published By: Adobe     Published Date: Mar 03, 2017
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world. Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn: • Six ways to delight viewers with virtual and augmented reality enhanced experiences • Untapped opportunities in the evolving VR and AR landscape, and how to monetize them • Key Adobe investments that will enable end-to-end video delivery in VR and AR
Tags : 
virtual reality, augmented reality, monetize vr and ar, video delivery, adobe primetime
    
Adobe
White Paper Published By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: • How to bring your data sources together into a unified view of the customer • How to move beyond basic demographic attributes to behavior attributes • How to use look-alike modeling to improve customer targeting and acquisition
Tags : 
audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling
    
Adobe
White Paper Published By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
Tags : 
media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 07, 2016
Réfléchissez : c’est là que s’affichent les emails, textos, notifications push et requêtes envoyés par de nombreuses marques qui tentent de capter l’attention du client, où qu’il aille et quoi qu’il fasse. C’est donc sur cet écran d’accueil que vous avez la possibilité d’établir un véritable lien avec vos clients.
Tags : 
mobile, mobility, customer experience, customer interaction, smart phones
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : 
adobe, customer experience, digital, marketing marketers, digital experience
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : 
adobe, customer experience, digital, marketing marketers, digital experience
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : 
adobe, customer experience, digital, marketing marketers, digital experience
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, crm solutions/software
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, crm solutions/software
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : 
customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, crm solutions/software
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobile apps, mobility, mobile devices, customer experience, mobile workers
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobile apps, mobility, mobile devices, customer experience, smart phones
    
Adobe
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