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Published By: gyro     Published Date: Feb 01, 2019
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about today’s group dynamics.
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b2b decision making, gyro, advertising, b2b marketing
    
gyro
Published By: gyro     Published Date: Feb 01, 2019
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
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gyro, b2b decision making, business decisions, advertising
    
gyro
Published By: gyro     Published Date: Feb 01, 2019
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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advertising, humor, qualitative research, quantitative research, b2b advertising
    
gyro
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents, qualified, data management/analytics
    
Neolane, Inc.
Published By: SAP Hybris     Published Date: Oct 26, 2017
Gartner’s Magic Quadrant for Digital Commerce, which 21 digital commerce platforms naming SAP Hybris Commerce Cloud as a leader for both B2C and B2B Businesses
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SAP Hybris
Published By: SAP Hybris     Published Date: Oct 26, 2017
The Forrester Wave: B2C Commerce Suites, which identifies the top 13 B2B commerce suite providers and evaluates them on how well they meet the needs of the market.
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SAP Hybris
Published By: SAP Hybris     Published Date: Oct 26, 2017
The Forrester Wave: B2C Commerce Suites which identifies the top 11 B2B commerce suite providers and evaluates how they stack up against each other
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SAP Hybris
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior, prospect interest, intent, analytics, buying process, sales, online, efficiency, analytical applications, business intelligence, data integration, crm & customer care, marketing research
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, b2b, commerce, empowerment, customer, e-commerce, content, emerging marketing, content management systems, marketing software, web analytics, crm & customer care
    
Oracle
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: OpenText     Published Date: Mar 02, 2017
Whether you’re new to Electronic Data Exchange (EDI) or looking to enhance your understanding, EDI Basics is for you. This ebook explains fundamental EDI concepts in simple language to help you move away from old, manual processes to an automated supply chain.
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edi solutions, b2b integration, edi benefits, implementation
    
OpenText
Published By: OpenText     Published Date: Mar 02, 2017
Market-leading research group Ovum recently conducted a comparison of B2B integration managed services providers. Get your copy for a full vendor comparison and see why OpenText™ is positioned as the leader in B2B integration managed services.
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ovum report, b2b integration, managed services, edi solutions
    
OpenText
Published By: OpenText     Published Date: Mar 02, 2017
Leave it to the experts to manage your EDI for you, so you can focus on your business. Read about the benefits of B2B managed services in this white paper.
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b2b integration, document exchange, edi, erp, b2b managed services
    
OpenText
Published By: OpenText     Published Date: Mar 02, 2017
Watch the video to learn how Procure-to-Pay (P2P) solutions automate B2B processes to help you gain better visibility into transaction lifecycles, improve efficiency, and increase the speed and accuracy of order, shipping, and invoice processing.
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supply chain, b2b, procure-to-pay, shipping, invoicing
    
OpenText
Published By: TrendKite     Published Date: Jun 15, 2018
How can you plan more certainty into your PR practice? Break down silos, hone processes, and measure bottom-line business value. Public relations is entering an era of unprecedented challenge — and unprecedented opportunity. Digital technologies are rocking every boat, from consumer behaviors, to B2B decision-making, to the nature and reputation of media itself. Today, every discipline is being buffeted by continual change and performance pressure. But the convergence of key trends poses a particular set of challenges for public relations.
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TrendKite
Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service, crm solutions/software, customer experience/engagement
    
Adobe Systems, Inc.
Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Learn how to develop a business process that help customer experience and application development professionals work together to accelerate.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service, crm solutions/software, customer experience/engagement
    
Adobe Systems, Inc.
Published By: Adobe Systems, Inc.     Published Date: Nov 15, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
Tags : 
adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service, crm solutions/software, customer experience/engagement
    
Adobe Systems, Inc.
Published By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: IBM     Published Date: Oct 07, 2011
Need for Speed and Flexibility Drives Manufacturers to Reengineer External Processes Around B2B Integration.
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external process, idc, technology, ibm, b2b integration, application integration, application performance management, best practices, business analytics, business intelligence, configuration management
    
IBM
Published By: Oracle     Published Date: Oct 29, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
Tags : 
oracle, aberdeen group, b2b brands, customer retention, revenue growth, operational efficiency, knowledge management, enterprise applications, platforms, data management
    
Oracle
Published By: Oracle     Published Date: Oct 29, 2015
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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oracle, aberdeen convergence brief, b2b, b2c commerce, networking, knowledge management, enterprise applications
    
Oracle
Published By: Oracle     Published Date: Dec 17, 2015
View this on demand webcast to learn tips from the head of Digital and Channel Sales for Ricoh America on building a modern, world-class B2B eCommerce organization.
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oracle, modern b2b ecommerce, internet retailer, networking, knowledge management, enterprise applications, data center
    
Oracle
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