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White Paper Published By: Adobe     Published Date: Mar 03, 2017
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: o Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment o See how the latest trends and best practices help you acquire and engage your mobile customers o Learn how to transform your strategies around the latest mobile trends and tactics
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mobile maturity, digital experience, mobile marketing investment, mobile strategy, marketing
    
Adobe
White Paper Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
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programmatic, digital advertising, audience data, adtech buying, marketing automation
    
Dun & Bradstreet
Free Offer Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
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programmatic, digital advertising, b2b marketing, marketing data, marketing automation
    
Dun & Bradstreet
Webinar Published By: LiveHive     Published Date: Feb 16, 2016
Creating a lean, mean selling machine is no easy task. That’s why we’ve asked inside sales expert, Sally Duby to break down four easy steps to getting your sales team in top selling shape. In this two part series, Sally will share: • The essential components of a lead process, including best practices on partnering with marketing • Creating a call cadence and contact model and how to stay on track using metrics • Steps to define buyer-based personas and ways get a prospect to respond quicker • Converting pipeline faster and best practices for closing deals
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sales process, best practices, marketing, closing deals, livehive
    
LiveHive
White Paper Published By: Anaplan     Published Date: Jan 08, 2016
Read this white paper to discover seven common reasons companies are replacing their spreadsheets with a true enterprise planning platform.
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anaplan, spreadsheets, finance planning, budget, accounting
    
Anaplan
White Paper Published By: IBM     Published Date: Sep 30, 2015
Meet customer expectations for a more customized and relevant experience.
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personalization, customer experience, sales, omnichannel, architecture
    
IBM
White Paper Published By: IBM     Published Date: Sep 30, 2015
Deeper insights to create personalized, rewarding experiences for digital-savvy customers.
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options, marketing, benefits, technology
    
IBM
White Paper Published By: IBM     Published Date: Sep 30, 2015
Learning from digital pioneers.
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sustainable, business value, engagement, interactions, best practices
    
IBM
White Paper Published By: IBM     Published Date: Sep 30, 2015
Transform customer relationships and improve profitability
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big data, digital banking, customer relationships, customer information, profitability
    
IBM
White Paper Published By: Harvard Business School     Published Date: Mar 05, 2015
Why are more and more smart companies going VC to find their next breakthroughs? A corporate venture-capital fund for investing in outside startups can help a company see, understand, and respond rapidly to changes in the business landscape. In this Harvard Business Review article, HBS Professor Josh Lerner, faculty chair of the HBS Executive Education program Private Equity and Venture Capital, shares six ways to create a venture fund that’s as savvy and nimble as the best private VCs.
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private equity, venture capital, investment expertise, vcs, corporate venturing
    
Harvard Business School
White Paper Published By: Harvard Business School     Published Date: Mar 05, 2015
Capital abundance, low interest rates, and high volatility are creating new challenges and opportunities in equity markets. To succeed in this crowded and complex global landscape, you must take your investment expertise to a new level. The Private Equity and Venture Capital program at Harvard Business School explores cutting-edge industry models and related issues—from venture capital, growth equity, and buyouts to industry infrastructure, portfolio strategies, and decision-making processes.
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private equity, venture capital, investment expertise, growth equity, buyouts
    
Harvard Business School
White Paper Published By: IBM     Published Date: Feb 24, 2015
Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.
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big data, ibm, claims operations, customer service, marketing
    
IBM
Webinar Published By: Cisco     Published Date: Jan 21, 2015
Guido Jouret makes the case for surveillance that is no longer about a defensive security posture, but an offensive business imperative. Customers want to analyze the data they're collecting from these IP-enabled systems, from heat maps to the tracking of their customers to tighter integration between physical security infrastructure and other data center applications. The time has never been better.
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cisco, surveillance, ip-enabled, devices, data
    
Cisco
White Paper Published By: Trustpilot     Published Date: Nov 13, 2014
Concerns about online reviews are invariably based on misconceptions that don't hold up when faced with reason. This whitepaper lists some of the most common myths holding businesses back from embracing the true power of online reviews.
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trustpilot, online reviews, customer feedback, customer service, reviews
    
Trustpilot
Free Offer Published By: Xero     Published Date: Feb 18, 2014
You're mobile and streamlined -- or trying to be both those things -- while you provide salient financial advice to your clients, who are mostly small businesses like you. As your job is moving from traditional accounting work to involve a lot of business growth and marketing.
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online accounting, marketing, small business, smb, finances
    
Xero
White Paper Published By: Success Factors     Published Date: Aug 22, 2012
This white paper discusses six ways to connect with high-quality candidates-from using high-quality descriptions to managing recruiting on the go, using social tools, forecasting your needs, partnering with learning managers, boosting your brand, and more. Learn how to use these approaches in your candidate search. Download your white paper today.
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successfactors, sap, best practices, recruiting manager, talent powerhouse
    
Success Factors
Webinar Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
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web analytics, site optimization, segmentation, customize messaging, custom offers
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
Marketers are buzzing about lead scoring - everybody wants it, but . . . will it work in your business? How will it change your processes? How do you get started?
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lead scoring, liberty university, marketing analytics, lead qualification, lead routing
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
Learn how a DollarFinancial leverages real-time verification tools to reduce fraud, bad debt and default loans - all from the application process.
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risk management, online verification, risk verification, consumer validation, consumer verification
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
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web optimization, visitor experience, website customization, offer customization, website segmentation
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.
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auto verification, loan verification, contact verification, consumer verification, real time verification
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
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lead scoring, lead optimization, marketing analytics, lead qualification, lead routing
    
Neustar
Case Study Published By: Kenshoo     Published Date: Aug 06, 2012
TicketsNow, a leading online resale marketplace for sports, concert, and theater tickets, has created a strong paid search program to drive visitors and conversions to its site, TicketsNow.com. In 2010, TicketsNow began using Kenshoo Enterprise to manage its robust paid search campaigns. Using Kenshoo's algorithmic rules and model-based bid policies, TicketsNow has been able to effectively optimize millions of keywords and double overall contribution from its search engine marketing. To build on its success with the Kenshoo Universal Platform, TicketsNow sought to expand its efforts into social marketing with Facebook ads.
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kenshoo, ticketsnow, cost-per-fan, kenshoo social, marketing
    
Kenshoo
Webinar Published By: IBM     Published Date: Jul 24, 2012
Join fundraising consultant and author Joshua Birkholz and IBM for an overview of the impact predictive analytics can have on your fundraising programs. We'll explore how this data-based approach can help you
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ibm, technology, business, fundraising, analytics
    
IBM
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